Our Story

Rory Our Story

In 2011, Rory Connaughton was asked to assist in the development of a product which would enhance the welfare of stabled equines by way of extending their eating time. He agreed to tackle this important issue and the Pacefeeder was born. The problems of a limited feeding regime for stabled horses (when at large they graze between 16–18 hours a day) are well documented. He conducted extensive research and development around designing a product solution, which also needed to accommodate the inclined position of the equine’s head and neck whilst mimicking grazing. In addition, a simple mechanism was required and designed to prolong the period of availability of hay.

Five years on, the Pacefeeder is a product which responds to equines’ feeding habits and needs. It is robust, weatherproof, easy to use and simple to fit. Our product, the Pacefeeder, is manufactured in Co. Wicklow, Ireland.

Two corner models were launched at Tattersalls International Horse Trials in June 2015 (Pacefeeder is a registered design).

To-date, the Pacefeeder has been installed extensively across Ireland, the UK, France, Belgium, and Germany. It has also been successfully exhibited in Equus, Tattersalls, the National Ploughing Championships and the RDS-Dublin Horse Show. Customers have reported significant savings – no waste due to trampling/soiling – in excess of 20%. Taking note of customers’ feedback is part of a process for continuous improvement.